WHY&HOW champions the next generation of artists who push creative boundaries and challenge the status quo. Formed in 2020, WHY&HOW provides full service artist management, with diversified ventures across music, entertainment, digital, branding and spirits. Our WHY is the purpose and intention behind every artist and project we take on. Our HOW is the strategy and action behind the execution of our client and company initiatives.
LARKINS (Love Island, Made in Chelsea), KALEO (Armani, Grey’s Anatomy), Saint Motel (Santander)