Welcome to LA

The LA Sync Licensing Mission, hosted again at the iconic Capitol Studios in Hollywood, just goes from strength to strength. Now in its 15th year, we’re as proud as ever to bring some of the finest independent labels, publishers, sync agents and composers over to Los Angeles for a week of panels, keynotes, visits and workshops. During this week, our companies get to meet the people responsible for matching music to moving image in the heart of Hollywood and we get to show off some of the best music the UK has to offer. The reception we get from the industry in Los Angeles is as strong as ever which is testament to the enduring appeal of British music and creativity. No other event in our calendar more perfectly illustrates how well British music travels and why it’s such an important industry for the UK. In a period of uncertainty for the UK Music Industry we are pleased to see the support from our closest friends in music ‘across the pond’.

In keeping with our goal to make the LA Sync Mission better year on year, 2019 sees us host our third sync-themed songwriters camp in the week leading up to the mission. The LA Sync Songwriters Camp sees eight immensely talented writers cross the Atlantic for a four day writers camp at studios in North Hollywood during which they’ll write with a range of exceptional US-based writers – previous year’s camps have had notable successes with placements in Tyler Perry’s Boo 2! A Madea Halloween, Netflix’s The Chilling Adventures of Sabrina and the Shape of Water amongst others.

Building on the success of our 2018 artist showcase, we’re again bringing three top UK acts to Los Angeles and hosting a showcase evening at legendary Hollywood venue, Hotel Café.

Putting this together is only possible through the hard work, dedication and collaboration of the BPI, the MPA and the Department for International Trade, with invaluable support from the GREAT Britain Campaign and Capitol Studios.

The BPI is the record labels’ association that promotes British music and champions the UK’s recorded music sector – the world’s third largest overall and the second biggest for digital and streaming. The BPI also helps safeguard the rights of its members and of all the artists, performers and record label members of PPL, who collectively create around 99 per cent of all legitimate sales and streams of music in the UK. Its diverse membership consists of over 400 independent labels and the UK’s three ‘major’ companies – Sony Music Entertainment UK, Universal Music UK and Warner Music UK – which in total account for up to 85 per cent of legitimate domestic music consumption.

The BPI leads on its world-class content protection work, which seeks to promote the value of music and support an eco-system in which creators can thrive. It helps to tackle infringing activity and encourages legal consumption of music so that artists, labels and rights holders can get secure a fair reward for their investment in creativity and can keep producing more new music for fans to enjoy across streaming, digital and physical formats.

In 2016 UK artists were responsible for one in eight artist albums sold around the world. The BPI works actively with government and with its music partners to promote British music overseas and to support exports – helping the UK to punch above its weight as the world’s leading net exporter of music after the US. The BPI manages the DIT-funded Music Exports Growth Scheme, which since 2014 has awarded around £2.6 million to over 180 music projects mainly benefitting independent label-signed acts as they seek to build their profiles and fan-bases in international markets and boost their music sales. The BPI also organises annual trade missions – typically to fast-growing markets such as China and India – whilst it’s acclaimed ‘Sync’ mission to LA each June provides crucial networking and business opportunities for members to feature their artists’ music on potentially lucrative film, TV and games soundtracks as well as in broadcast advertising.

The BPI organises free marketing and other training masterclasses for its members, whilst also hosting the Innovation Hub and numerous presentations and Insight Sessions across the year. Combined with its authoritative Yearbook, market reports and research, and promoted through its press and social media communications, the BPI produces valuable insights into music consumption trends and consumer behaviour alongside developments within the music and technology communities.

The BPI administers and certifies the iconic Platinum, Gold and Silver Awards Programme and co-owns the Official Charts with the retailers’ association ERA as part of a joint venture. The BPI owns and organises the BRIT Awards with Mastercard and its related events, including BRITs Week and the BRITs Icon Award, and is also home to the Hyundai Mercury Prize.

Since 1989 The BRIT Awards has raised around £20 million for the BPI’s charitable arm – The BRIT Trust, which includes the world-famous BRIT School for Performing Arts & Technology, ELAM, Nordoff-Robbins Music Therapy and War Child among its beneficiaries. Over 8,000 young people have to date received free education and the opportunity to enter the BRIT School since its opening in 1991, and more than 10,000 children and adults have been helped by the extraordinary music therapy work carried out by Nordoff-Robbins.

Chris Tams

Director Independent Member Services and International

Darren Kruse

Digital Communications & Content Manager

The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.

Phil Patterson

Phil has over 30 years of Music Industry experience, the majority of which has been spent in the International scene.

Phil has worked with both major and independent record companies developing, marketing and promoting artists and catalogues from all musical genres, both here in the UK and around the world, from Happy Hard ‐ core to Classical and everything in-between!

As a Music Industry Specialist working as a consultant with the government Department for International Trade, Phil is now offering assistance to the industry as a whole, highlighting exactly where and how he and the team at the Department for International Trade around the world can best assist the British Music Industry.

Phil Patterson

Department for International Trade, Sector Specialist – Music

Debbie Adler

Head of Creative Industries, Department for International Trade.

Debbie heads the Creative Industries and Digital Media team for the UK’s Department for International Trade in North America. Her team is responsible for foreign direct investment and UK export activity across music, film, television, advertising, video games, digital and social media, e-sports, experience economy, and immersive tech. Before joining the Department for International Trade, Debbie specialized in digital marketing strategy. She has worked in music, television, film, arts and culture, including at KCRW, WNET, and HBO, as well as consulted for The X Factor in the US, The Film Society of Lincoln Center, The Metropolitan Museum of Art, and much more. She has an MBA from NYU’s Stern School of Business, and has lived in Los Angeles or New York since 2000.

Debbie Adler

Head of Creative Industries & Digital Media, North AmericA
Department for International Trade

The Music Publishers Association (MPA) represents the full range of the UK’s music publishing sector. It acts on behalf of 200 members ranging from the UK’s largest and most established music publishers to independents and start-ups. These companies are the engine room of British music, they support our music makers and drive an extraordinary cultural and economic success story.

Music publishing generates over a quarter of the UK music industry’s £2.6billion in export revenue. As well as safeguarding and championing the interests of its members, the MPA aims to promote the value of publishing to the wider music industry, creative industry, government and the general public.

The MPA has delivered trade missions to the US, Japan, Australia and European territories. As well as giving members direct access to international markets and a large number of industry professionals, these missions include a mixture of panels, site visits, practical sessions, meetings and keynote speeches, giving delegates insight to foreign markets.

Simon James

MPA Representative / Media Licensing Consultant